Islam in Australia

Target’s hijab advertising campaign

Target has recently launched on advertisement campaign, featuring a woman wearing a hijab to promote ideals of ‘diversity’ and ‘inclusion’. 

Or so the story goes.

But while I want all people to feel ‘included’ in Australian society, opting to feature a women in oppressive religious garb, is a misleading stunt.

This campaign acts to in part, popularise and normalise a style of dress undertaken in oppressive, misogynistic regimes.

The hijab is worn to adhere to Islamic belief that women must be ‘modest’ in their dress.

For if women refuse to uphold this modesty, Islam regard such women as fair game for rape.

While unintentional, this abuse, in addition to the litany of ways Islam violates the rights  of women, is only trivialised by Target’s hijab advertising campaign.

8 thoughts on “Target’s hijab advertising campaign

  1. Once upon a time Western men had similar ideas that a woman should be modest in her dress, and of course woman have been and still are vilified for being the temptress.

    How is it that a store like Target (and there are plenty others) can promote modern ‘liberated’ women on the one hand and Hijabs on the other?

    Even in Islamic countries there are many women who don’t wear these things because modesty has no particular definition in the Koran; the Koran does not specify to wear a Hijab, just to be modest. The Hijab is a symbol of an extreme form of Islam.

    I find it highly ironic how overly sexualized women in western society have become and how this Hijab campaign has been touted as about being inclusive. How about the West gain a little modesty, and banish the Hijab; could we meet in a more sane middle ground?

  2. This is reminiscent of Lenin’s famous “When the time comes to hang the capitalists, they will sell us the rope” or variations thereof. In the Target hijab case, it’s the sheep marching voluntarily into the slaughter house.

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